Elon Musk made the call to restore Donald Trump on Twitter over the weekend, paving the way for the former president to return to the social media platform. Trump’s reappearance on Twitter could affect how advertisers choose to proceed with the service and comes after many brands have already pulled back on spending since Musk bought the company.
Meanwhile, advertisers lost another Twitter ally after Robin Wheeler, Twitter’s head of client solutions, left her position on Friday. “To the team and my clients,” Wheeler tweeted, “you were always my first and only priority.” Wheeler also tweeted a saluting emoji, which many former Twitter employees have used to signify their departure from the company in recent days.
As for the Trump decision: On Friday, Musk posted a poll to his 117.4 million followers, asking if Twitter should “reinstate former President Trump.” Then on Saturday, Musk said, “the people had spoken,” 51.8% to 48.2%, in favor of restoring Trump’s account.