Google will now allow advertisers to use IP addresses in ad targeting, a policy update that comes as marketers are hungry for more data about the consumers they’re trying to reach.
Google will now allow advertisers to use IP addresses in ad targeting, a policy update that comes as marketers are hungry for more data about the consumers they’re trying to reach.
Advertisers, internet giants and ad tech companies to meet as brands shift marketing strategies on the fly to account for unpredictable tariffs.