Technology

How Bing’s AI chat will challenge search advertising

Microsoft fused Bing with the AI technology that is used in ChatGPT. (Microsoft Bing)
February 24, 2023 10:00 AM

Not everyone welcomes the new AI overlord to Bing search, especially companies that work in open web advertising markets, where money flows to publishers after a web searcher clicks over to a website. But if consumers get all their answers from an AI chatbot, the publishers could get nothing.

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