Technology

How creators are getting agency jobs—and why agencies need them

The One Club for Creativity’s ONE Creator Lab program, in partnership with TikTok, trained nearly two dozen content creators in agency fundamentals. (Courtesy of The One Club for Creativity / Photography by Dwight James III and Robert Joseph)
March 12, 2024 10:00 AM

Content creators are flipping the traditional agency model on its head, with a growing number of shops recruiting creators as in-house creatives or strategists to help meet a surge in demand from clients to create viral content—particularly on TikTok.

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