Technology

How Facebook is fixing its ad platform to deal with Apple’s data limits

Facebook is working on a number of programs to test privacy controls in advertising. (Nina Riggio/Bloomberg)
August 19, 2021 09:00 AM

Facebook wants to move away from targeting ads to individual people, in favor of less invasive forms of digital advertising, but there are skeptics in the ad community who worry that Facebook is not sincere in its efforts or specific enough about its plans.

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