Influencers & Creators

Influencer marketing strategies—why random creator content works with consumers

Blue Hour Studios surveyed 1,000 U.S. consumers for its “The New Rules of Influence” report. (Adobe Stock)
GF
By:
Gillian Follett
January 22, 2025 11:00 AM

Featured Stories

Cannes Lions
AI becomes a Cannes co-pilot for agencies

Agency execs are using AI for travel, new business and awards submissions.

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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
EL
By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more
Cannes Lions
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
GF
By:
Gillian Follett
How to survive Cannes Lions—veteran ad execs share their top tips for first-timers
Winners and losers
Marketing winners and losers of the week
AP
By:
Adrianne Pasquarelli
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By:
E.J. Schultz
Marketing winners and losers of the week