Canon partnered with Chamberlain on a social media campaign centered around her journey from a teenage YouTuber to a famous internet personality, podcaster and business owner. At the core of the campaign is a video that depicts Chamberlain’s career path, highlighting pivotal moments, such as her early days as a novice YouTuber, her red carpet appearances and the launch of her coffee brand, Chamberlain Coffee.
“It's been an absolute roller coaster for me,” Chamberlain said of her growth as a creator. “It's not what I expected to happen. I started making videos because I just enjoyed the process. I was editing videos and filming videos in a very novice way before I even made YouTube videos. And it was obviously very natural for me to start [on YouTube], but I didn't really expect much to happen. I mean, I didn’t even think this was possible.”