In today’s video-first social media landscape, where the average consumer spends over 50 minutes per day scrolling through videos across TikTok, Instagram, YouTube and other social platforms, staying on top of the latest short-form video trends is crucial for brands looking to win over young consumers. To help marketers keep up with the rapid cycle of video formats, songs and audio clips sweeping across social media, Ad Age, powered by data from influencer marketing agency Influential, is rounding up the biggest and buzziest video trends with our newly launched TikTok Trends Tracker, only available to All Access subscribers. We’ll help you spot the latest viral video trends, share tips about how your brand can quickly jump on those trends before they fizzle out, and offer some context for each trend to help you determine whether the latest soundbite or song circulating social media aligns with your brand or target audience.

Check out the TikTok Trends Tracker here

Other reports available to Ad Age All Access subscribers include Ad Age World’s Largest Advertisers 2024, our 38th annual global report featuring profiles, rankings and insights into the biggest advertisers; Ad Age’s 80th annual Agency Report, filled with details on how agencies and holding companies are navigating the changes in the industry; Ad Age’s Agency Review Tracker, keeping tabs on creative and media account moves; and Ad Age’s TV and Streaming Pricing Report.