Meta Platforms Inc. is introducing artificial intelligence features to its apps that will give the company’s 3 billion users an experience akin to OpenAI’s ChatGPT.
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Customized sticker creation, image editing and a slew of celebrity-faced chatbot characters—all infused with generative AI—are coming to Instagram, Messenger and WhatsApp, the company said Wednesday at its annual Connect developers conference. Meta also introduced a developer studio for brands to build their own AI tools for the company’s messaging services that can be used to chat with customers.
It’s a critical announcement for Meta, demonstrating that it, too, can build AI-based technology that generates text and images based on simple prompts from users. Alphabet Inc.’s Google, Snap Inc. and Microsoft Corp. have already introduced various tools to capitalize on the public and investor interest in the nascent technology. Meta has been investing at record levels to build AI infrastructure behind the scenes, while CEO Mark Zuckerberg teased many of these consumer-facing ideas to try to make the case that the company is also a competitor in the AI race.