Elon Musk is about to own Twitter, so it is only fitting to see how brands are reacting on the platform. And since the deal was announced Monday, a number of brands already have been pulled into Musk’s orbit through tweets.
Coca-Cola, perhaps, got the most attention, after Musk tweeted he would buy the brand next and put cocaine in its formula. (Coca-Cola used to contain the coca leaf, it did not include cocaine.) Later, Musk responded to a tweet about McDonald’s infamous ice cream machines, saying he “can’t do miracles,” when asked to fix those. Meanwhile, brands known for their playful Twitter profiles, like Wendy’s and Steak-umm, had some fun tweeting about Musk’s $44 billion takeover of the service.
Coca-Cola was not available for comment on what it made of Musk’s “cocaine” tweet. It's possible that a tweet by Coca-Cola on Tuesday drew Musk's attention to the brand, even if unintentionally. Coca-Cola said "to the moon" in a tweet about its new Starlight flavor, a meme reference that is very popular among Musk fans, who then flooded Coca-Cola's mentions. Musk then entered the chat with three tweets about Coca-Cola, two in which he directly tagged the brand.