Over a dozen content creators are making the jump from social media feeds to TV screens today through a new partnership between the Roku Channel—Roku’s free, ad-supported TV service—and creator company Jellysmack.
The companies have teamed up to launch two new channels that allow viewers to stream series via the Roku Channel, which will feature 17 creators who partner with Jellysmack. The “Hello Inspo” channel will focus on lifestyle creators—such as TikTok-famous hair stylist Brad Mondo and food YouTuber Emmeline Mayline Cho—and include content ranging from fashion and beauty tips to recipe demonstrations, as well as do-it-yourself hacks. And on the “Mysteria” channel, creators in the true crime sphere, including Amy Townsend and Chris Nathan of “True Crime Recaps” and YouTuber Stephanie Soo, will discuss real-life crimes and other unsolved mysteries.