TikTok is rolling out several new shoppable ad formats ahead of the holidays, including video shopping ads, catalog listing ads and live shopping ads.
Video shopping ads will allow advertisers to highlight one or several products in their in-feed video ads; catalog listing ads will let advertisers promote products across the app, similar to Instagram’s shop tab, without the need for video assets; and live shopping ads will link to products being used during a TikTok live.