#TikTokMadeMeBuyIt trend put to the test by influencer marketing platform promoting fake products
The “Pearpop Drops” campaign includes 20 imaginary products, five of which were turned into physical items for creators to show off in social media content. (Pearpops)
The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.