Twitch to launch TikTok-like Discovery Feed

Twitch is the latest platform to lean into the TikTok-ification of its app. The Amazon-owned streaming platform says it will roll out a Discovery Feed of short clips meant to help viewers find new streamers to follow. The TikTok-like scrollable feed will be available in the Twitch app, and will show short clips of streamers’ content, whether they’re live or not. But unlike TikTok, Twitch doesn’t intend for viewers to spend hours in the Discovery feed, according to a blog post, but to find new streamers. Streamers will also be able to mark clips as “featured,” which will be prioritized in the Discovery Feed. The feed is set to launch this fall. You’ve asked, “Why not make better use of Clips on Twitch itself?”Enter, Discovery Feed!If a scrollable feed of bite-sized funny/hype/heartfelt moments sounds familiar to you, that’s because you’re a human being with a phone in 2023. Sometimes a good idea is just a good idea. pic.twitter.com/BHmjsxlxpC— Twitch (@Twitch) July 8, 2023 The new feature was one of several announcements made over the weekend at TwitchCon in Paris. See America's Hottest Brands 20 brands that are trending in 2023 Click here Twitch streamers can make short clips from their longer content and export them directly to their YouTube channels, and starting in August, they’ll be able to directly export to TikTok. They’ll also be able to edit clips on mobile. Streamers will also get more control over when ad breaks run in their streams. They can already see a countdown timer for when an ad will run, but now they’ll be able to snooze an ad for five minutes or have the ad run sooner. The new feature is meant to make ads less disruptive. We want to help streamers know when an ad break is about to run. To give you more control, we’re introducing the Chat Countdown Timer.With options to snooze or pull ahead an upcoming ad, you’ll have the info you need to make the right calls for your community. pic.twitter.com/B4GD1wOptU— Twitch (@Twitch) July 8, 2023 Twitch is also adding its own Stories feature in October, and yes, it’s very similar to Instagram’s. Only followers will be able to see a streamer’s stories, and streamers will have the choice of sharing stories with subscribers only. And here’s a preview of stories on Twitch ✨ pic.twitter.com/Z2ejsb5nfX— Twitch (@Twitch) July 8, 2023 The updates are meant to help Twitch be more of a contender in the creator space. In the last few years, Twitch has had to contend with YouTube, which started luring streamers away from Twitch, including Valkyrae and TimTheTatman. Still, Twitch currently draws in an average of more than 31 million daily visitors, with roughly 2.5 million users concurrently viewing some piece of livestreamed content on the site “at any given moment,” per Twitch data. It’s been used by brands including Starbucks, Jack in the Box, Carl’s Jr. and Hardees. Twitch is also helping steamers make content with each other. Later this fall, a “streaming together” feature will let up to five streamers be live on their own channels, with viewers being able to see all their streams.

Twitch to launch TikTok-like Discovery Feed

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