Twitter names top brand tweets of 2021

The viral tweet has become a coveted achievement for brands, an emblem of an engaged fandom and license to bragging rights for a crafty social media manager. But like a social media "Hunger Games," only a lucky few can be crowned the best of the year. Twitter has taken the charge to do exactly that and released its list of this year’s top brand tweets, the “#BestOfTweets,” some based on nominations from the platform’s internal creative team and others purely on the merit of a post’s metrics. See Ad Age's 2021 Year in Review here. And the winners are: Most tweeted about brand: Disney+ The entertainment giant’s streaming service racked up the highest number of mentions this year. Thanks to hyped new properties such as “WandaVision” and “Loki,” Disney was able to top the charts of Twitter’s engagement metrics. We couldn’t sleep last night for obvious reasons. TODAY = #DISNEYPLUSDAY 🎈🥳🎁🌟💙 Get ready for exciting announcements and exclusive premieres from @Disney, @Pixar, @Marvel, @StarWars, @NatGeo, and more. pic.twitter.com/jVOUfELU4u— Disney+ (@disneyplus) November 12, 2021 Best campaign with an electrifying launch: Ford F-150 Lightning The all-American vehicle brand took to Twitter live to launch its new electric vehicle, the F-150 Lightning. Partnering with agencies Wieden+Kennedy, VLMY&R, Imagination and MindShare, the event boosted SOV 33% in the electric truck market compared to last year. We’ve electrified America’s truck. Watch here as we reveal the all-electric #F150Lightning. https://t.co/utiomvR9q6— Ford Motor Company (@Ford) May 20, 2021 Best campaign that connected to a major moment: Mountain Dew To launch its new flavor Major Melon, Mountain Dew turned its Super Bowl ad into a game. Viewers would need to count the number of Major Melon bottles in the gameday spot then tweet that number at the brand in order to compete for a $1 million prize. John Cena starred in the commercial from OMD Worldwide and TBWA\Chiat\Day NY. ❤️ this tweet to be notified when the count begins. Yup, we’re giving away one million dollars in our #MTNDEWMAJORMELON ad on Sunday. NO PURCH. NEC. Legal res 50 US/DC 18+ (19+ NE&AL). Ends w/1st verified answer or 3/31/21. Rules: https://t.co/ZN3BJC2YDT pic.twitter.com/6WtxpdAzkL— Mountain Dew® (@MountainDew) February 1, 2021 Most popular brand tweet: Nick Jr. For the 25th anniversary of the children’s show “Blues Clues,” actor Steve Burns, the show’s original host, dropped an emotional message on Nick Jr.’s account. The beloved character finally explained his departure from the show and let viewers know he never forgot them. Twitter may be able to track engagement, but it can’t track the tears of joy shed over this tweet. So about that time Steve went off to college… #BluesClues25 pic.twitter.com/O8NOM2eRjy— Nick Jr. (@nickjr) September 7, 2021 Best brand presence: McDonald’s The fast food chain has partnered in multiple viral celebrity collabs this year while also putting up pretty fierce competition with its sassy tweets, so Twitter chose McDonald’s and agencies Wieden+Kennedy and OMD USA to represent the best of the best in brand Twitter. ba da ba ba ba really didn’t have to go that hard— ab_ _efghijkl_nopqrstuvwxyz (@McDonalds) April 30, 2021 Most tweeted brand hashtag: Nintendo Through its new titles and launch streams, Nintendo and agencies We the Collective and Reprise Digital have kept the world enthralled for the past two years, evidenced by the numbers over that period. For 2021, the hashtag "#NintendoSwitch" was tweeted by 91 million fans. Maybe this is a thank you to Animal Crossing helping us survive the pandemic. Tune in 9/23 at 3 p.m. PT for a #NintendoDirect livestream featuring roughly 40 minutes of information focused mainly on #NintendoSwitch games launching this winter. pic.twitter.com/feHBEKfHPG— Nintendo of America (@NintendoAmerica) September 22, 2021 Best campaign to creatively push the envelope: Oreo This summer, Oreo developed its own system of astrology with “#OreoScope.” The brand granted those who liked its tweet with a personalized reading not based on their sun or moon signs, but their Oreo sign. The campaign came from agencies VaynerMedia, The Martin Agency and 360i. You know your sun sign. You know your moon sign. But have you ever wondered about your OREO sign? 🧐. ❤ this to receive your very own OREO scope reading based on how you Tweet. #StayPlayful pic.twitter.com/HvU9rxfW4X— OREO Cookie (@Oreo) May 17, 2021 Best campaign that said “thank you” for all of us: CeraVe Skincare brand CeraVe helmed a moving campaign this summer called “Heroes Behind the Masks” to thank medical professionals and frontline workers. Through account takeovers and the hashtag “#ThankYouNurses,” it generated massive support and words of gratitude for those working tirelessly to save lives during the pandemic. ~ ~ ~ CORRECTION: Several agencies supported Disney+'s social media, advertising and marketing work that led to it being chosen by Twitter as “Most Tweeted About Brand” of 2021. An earlier version of this story incorrectly named a single brand. Join us in celebrating the stories of four incredible nurse heroes. #ThankYouNurses #HeroesBehindTheMasks— CeraVe (@cerave) May 7, 2021

Twitter names top brand tweets of 2021

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