US sues Apple in antitrust case over iPhone

The U.S. Justice Department and 16 attorneys general sued Apple, accusing the iPhone maker of violating antitrust laws by blocking rivals from accessing hardware and software features on its popular devices. The suit, filed Thursday in New Jersey federal court, marks the culmination of a five-year probe into the world’s second most valuable technology company. The Biden administration has made competition a cornerstone of its economic policy, with Silicon Valley becoming a key focus. And it comes as the European Commission is gearing up to announce probes into compliance with the Digital Markets Act—the European Union’s new gatekeeper rules for Big Tech—by Apple and Alphabet's Google. Shares of Apple were down as much as 3.8% on the news, their biggest intraday decline since Feb. 2. The lawsuit alleges that Apple has used its power over app distribution on the iPhone to thwart innovations that would have made it easier for consumers to switch phones. The company has refused to support cross-platform messaging apps, limited third-party digital wallets and non-Apple smartwatches and blocked mobile cloud streaming services. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here “This case is about freeing smartphone markets from Apple’s anticompetitive and exclusionary conduct and restoring competition to lower smartphone prices for consumers, reducing fees for developers, and preserving innovation for the future,” according to the suit, which seeks changes in Apple’s practices. ‘Dangerous precedent’ U.S. Attorney General Merrick Garland said at a press conference that Apple has “consolidated its monopoly power not by making its own products better but by making other products worse.” The company said the lawsuit was “wrong on the facts and the law,” warned that it would “set a dangerous precedent, empowering government to take a heavy hand in designing people’s technology” and vowed to “vigorously defend against it.” “At Apple, we innovate every day to make technology people love—designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users,” the company said in a statement. “This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.” Apple recently added support for cloud-based gaming services and said it would add rich communication services (RCS) cross-platform messaging later this year. The group of attorneys general includes those of California, New Jersey and Washington, D.C. Meanwhile, even though Apple has made several changes to its App Store policies in Europe to comply with the Digital Markets Act, Apple and Google are set to face full-blown EU probes into their compliance in the coming days, Bloomberg reported Thursday. The U.S. probe comes despite Cupertino, California-based Apple having announced earlier that it will allow European users to download iPhone apps from the web, let developers offer discounts outside the App Store and permit third-party marketplaces to sell apps. The Trump administration’s Justice Department opened its antitrust probe of Apple in 2019. A 2020 House investigation into four tech giants found that Apple operates as a monopoly in software distribution on the iPhone, generating massive profits from commissions of as much as 30% that it charges developers. In 2020, Epic Games, the maker of the popular online video game Fortnite, sued Apple over its App Store. A federal judge found the App Store policies didn’t violate federal antitrust law but did breach California state law. As a result of that case, Apple said in January that it would allow U.S. developers to use alternative payment systems, but charge a lower fee of 27% for most digital purchases or 12% on subscriptions. Epic is contesting those changes, saying they are inadequate. On Wednesday, Microsoft Corp., Meta Platforms and X Corp., the company formerly known as Twitter, also took aim at Apple’s proposed changes, saying the iPhone maker has imposed onerous limitations on links to alternate payment systems. Latest antitrust challenge The U.S. lawsuit is the latest in a string of antitrust cases challenging the tech giant. Earlier this month, the European Union fined Apple $2 billion for shutting out rival music services on the iPhone. Apple is appealing. Last week, the company reversed course and said it would restore Epic’s developer account, allowing the Fortnite maker to build its own EU app store, which could compete with Apple’s own. That came a day after Brussels regulators questioned Apple’s decision to bar Epic and raised the prospect of further fines for the iPhone maker. The latest case marks the third time the Justice Department has sued Apple for antitrust violations in the past 14 years. In 2010, the company agreed to settle allegations that it illegally agreed not to poach employees from Google, Adobe or Walt Disney Co.’s Pixar. Two years later, the Justice Department sued Apple and book publishers for illegally fixing the price of e-books sold on the iPad. After the Justice Department won at trial, Apple was forced to accept a monitor and adopt policies and training to improve its compliance with antitrust law. Assistant Attorney General for Antitrust Jonathan Kanter said on Thursday that the Justice Department’s suit is distinct from previous lawsuits against Apple, arguing that the company has engaged in a deliberate decade-long course of conduct to maintain and extend its iPhone monopoly. He also pushed back on claims that the case would undermine consumer privacy and security on smartphones. “Apple’s conduct has made its ecosystem less private and less secure,” Kanter said at the press conference. —Bloomberg News Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

US sues Apple in antitrust case over iPhone

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