Technology
How video game advertising plays into Take-Two's deal for Zynga
Gift Article
Share
Expand
Zynga is known for titles like FarmVille and Words With Friends.
(David Paul Morris/Bloomberg)
By:
Garett Sloane
January 11, 2022 10:00 AM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
