How video game advertising plays into Take-Two's deal for Zynga

Zynga is known for titles like FarmVille and Words With Friends. (David Paul Morris/Bloomberg)

January 11, 2022 10:00 AM

Featured Stories

Food & Beverage

McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

The Golden Arches is bringing back the beloved menu item after announcing chicken strips.

McDonald’s feeds fan frenzy for Snack Wraps’ return as Popeyes joins the fray

Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

Answer engine optimization (AEO) FAQ—how brands can prepare for AI search

Influencers & Creators

Creator and influencer trends—what Converse, Pinterest and other brands are doing right now

Gillian Follett

Creator and influencer trends—what Converse, Pinterest and other brands are doing right now

Cannes Lions 2025—everything to know about this year’s ad festival

Sabrina Sanchez

Cannes Lions 2025—everything to know about this year’s ad festival