Watch: How Roblox is introducing brands to the metaverse

Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter. Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. In today's live edition of Ad Age Remotely, Christina Wootton, Roblox’s VP of global brand partnerships, joins Ad Age's Erika Wheless to discuss how brands can connect with younger audiences. Roblox’s popularity surged during the pandemic as kids looked for new outlets to stay entertained. The company has more than 47 million daily active users. Roblox’s platform has allowed developers and brands to build their own worlds, including Vans’ skatepark, Ralph Lauren’s winter mountain, and Nike’s sport-themed Nikeland. Wootton talks about what works and what doesn’t on Roblox, how the platform has grown in the last few years, and the power of younger audiences. Learn more about how brands can play in the metaverse at Ad Age In-Depth: Unlocking the metaverse on March 10. RSVP at AdAge.com/InDepthMetaverse

Watch: How Roblox is introducing brands to the metaverse

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