Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter.
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In this live edition of Ad Age Remotely, Miracle Mop founder and HSN veteran Joy Mangano joins Assistant Managing Editor Jeanine Poggi to discuss the future of livestream shopping.
Livestream shopping has taken on a new life with nearly every digital giant from YouTube to Amazon trying their hand at the format. This includes traditional TV networks, with Mangano creating a new "Shark Tank"-style type competition show for USA Network, where the winners are decided by how much product they sell during the live broadcast.
Those watching "America's Big Deal" are delivered a code on screen to scan in order to purchase the products featured during the episode.
Live shopping on TV is certainly nothing new to Mangano, who launched her career by selling the Miracle Mop on HSN and QVC. Mangano will discuss the next evolution in live shopping, how she is utilizing social platforms for the recent launch of her new product line, and advice for building brands from the ground up.
