The 17 best brand responses so far to Reese Witherspoon's 2020 meme challenge

Reese Witherspoon has started what many are describing as the most accurate meme challenge of the dystopian mess that is 2020. Last week, the actress kicked off the #2020Challenge, a selfie collage that demonstrates the deteriorating effects of a year wrecked by the pandemic, racial injustice, a tanking economy and political strife. In her Instagram post, she shared a nine-square grid, with each square representing one month of the year to date, from January to September. In the first square (January), she’s the smiley and happy-go-lucky Elle Woods from “Legally Blonde,” but for the last four months of the grid, she’s her distressed, desperate character Cheryl Strayed from “Wild,” capturing what many of her fans are feeling in just a few photos. View this post on Instagram Yup. #2020challenge A post shared by Reese Witherspoon (@reesewitherspoon) on Aug 4, 2020 at 9:21am PDT Other celebrities like Kerry Washington and Jennifer Garner shared their own versions and soon social media users and brands were taking part. While some posts are a little more optimistic than others, they’re all cathartic. We’ve collected the best of brands’ contributions since we can all use a little break: Budweiser This about sums it up. #2020Challenge pic.twitter.com/OXEWXVUnR0— Budweiser (@budweiserusa) August 7, 2020 Netflix sigh. pic.twitter.com/0ozDDLm9Bw— Netflix (@netflix) August 5, 2020 American Girl When someone asks what you’re doing next month. #2020Challenge pic.twitter.com/BY8zGnuP89— American Girl (@American_Girl) August 7, 2020 California Pizza Kitchen Yup. #2020Challenge pic.twitter.com/klgft4Vdd2— calpizzakitchen (@calpizzakitchen) August 7, 2020 Cisco A little humor goes a long way. 😂 #2020Challenge📸: @CiscoCanada pic.twitter.com/DvTz4OXKhH— Cisco (@Cisco) August 7, 2020 Universal Pictures We don't want to know what the rest of the year will look like 🙈 @ReeseW #2020challenge @russellcrowe pic.twitter.com/2UwhtPcEAi— Universal Pictures (@UniversalPicsAU) August 7, 2020 Simon & Schuster A #bookish representation of our year thus far... Post inspired by @ReeseW. 📚 (📸 @get_literary) #2020Challenge pic.twitter.com/q9zR7NTPpn— Simon & Schuster (@simonschuster) August 7, 2020 KFC Dale ❤️ si también pasaste por todas las etapas #2020challenge😂😂 pic.twitter.com/yCvBdheHxI— KFCEcuador (@kfcecuador) August 7, 2020 Dell 2️⃣0️⃣2️⃣0️⃣ mood #2020Challenge pic.twitter.com/BF5Hj1rJd4— Dell (@Dell) August 7, 2020 Reebok #2020Challenge pic.twitter.com/mgRfQqNRx2— Reebok (@Reebok) August 6, 2020 Kit Kat Who else is hoping for a break next month? #2020challenge pic.twitter.com/vZGkY50qyV— KITKAT (@KITKAT) August 7, 2020 M&M’s Pretty much. #2020challenge pic.twitter.com/B7HYwPk9Ta— M&M'S (@mmschocolate) August 7, 2020 Stitch Fix Maybe we'll wear jeans next month? 🤷♀️ #2020Challenge pic.twitter.com/Bn1hz4OEoe— Stitch Fix (@stitchfix) August 7, 2020 New York Post #2020challenge https://t.co/g1ZG5vdFm1 pic.twitter.com/XYQDPrg9hq— New York Post (@nypost) August 7, 2020 Dallas Zoo It's been quite a year... #2020Challenge #MeerkatMoods cc @ReeseW pic.twitter.com/BDGK3GHoKK— Dallas Zoo (@DallasZoo) August 7, 2020 iHeartRadio Anyway, how's your 2020? #2020Challenge pic.twitter.com/RruRhFfQ8d— iHeartRadio Canada (@iHeartRadioCA) August 7, 2020 Hostess Snacks You’d be this happy too if you were a Twinkie 💛 #2020Challenge #TwinkieTheKid #Twinkies #Twinkie #TTK #Trending #Joy #Smile #TreatYourself #Love pic.twitter.com/z3QOxpq9Da— Hostess Snacks (@Hostess_Snacks) August 7, 2020

The 17 best brand responses so far to Reese Witherspoon's 2020 meme challenge

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