“OK boomer” is being used tirelessly by Gen Zers and millennials who are fed up with the Boomer generation. And because everyone is responding to it, brands want in—even if it might alienate, or anger, part of their consumer base.
The “OK, boomer” meme originated on TikTok by Gen Zers who are disgusted with condescending older people, a trend the New York Times first reported on at the end of October. Millennials who have been blamed for killing off everything from restaurant chains to napkins, have also started using the phrase to get back at the “olds.”
But obviously not everyone is happy with it. Boomers are expressing their frustration at its ageist tone, to which Gen Zers and millennials are simply responding with “OK, boomer.”
Brands, agencies and publishers are using the phrase to connect with the youth, while some brands are using it to target their competitors.
Connects a meme from “Sam and Cat,” one of its new Nickelodeon shows now on the streaming service, with the retort: “Ok, boomer.”