Technology

Here's how Walmart is persuading advertisers to hop into its shopping cart

Walmart's ad offering extends from its stores to its website and beyond. (Walmart)
October 15, 2020 01:00 PM

Walmart is not waiting to buy TikTok to plan its digital advertising future. No, the retailer has been steadily ramping up Walmart Media Group in a way that already connects into other social media sites, like Pinterest and Facebook, and it has been pitching brands on how they can tap its unique shopping data for marketing campaigns.

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