Kim Kardashian West joined the anti-Facebook brigade on Tuesday, announcing she would suspend social media activity on Instagram for 24 hours as part of the Stop Hate for Profit campaign that has hounded the social network all summer. And she wasn’t the only celebrity, as the outcry against Facebook appears to have jumped from brands to the stars who use its services.
On Monday, the civil rights groups behind Stop Hate for Profit publicized a new plan to pressure Facebook, which owns Instagram, by calling for a “freeze” of activity on Wednesday. Kardashian, with 188 million followers on Instagram, declared her support.
“I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation, created by groups to sow division and split America apart,” Kardashian said on Twitter.
Kardashian’s stance was praised by her fans, but also raised eyebrows. Some commenters replied to Kardashian by noting that her husband Kanye West was playing a provocative role in American democracy. West has mounted a long-shot bid to appear on the ballot as a third-party candidate for president, a campaign that has appeared to prioritize publicity over civic responsibility.
Katherine Carey, who goes by @KittyKittyCarey on Twitter, doubted Kardashian's motives for joining the Instagram freeze, calling it a "publicity stunt." Carey added on Twitter: "Not 'blaming' her, but maybe she could start by addressing Kanye’s attempts to destroy America and then tackle the hate on all of Facebook."
Still, Kardashian was not the only celebrity to join the Stop Hate effort. On Tuesday, Kerry Washington, Mark Ruffalo, Leonardo Dicaprio, Katy Perry and Jennifer Lawrence signed on to the Instagram freeze. The protests are meant to highlight the concerns about disinformation and hate speech on Facebook and Instagram.
Facebook declined to comment.