Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to media buyers and marketers.
While it’s expected much of the conversations happening this week will be similar to those of years past, the inclusion of big-box retailers Walmart and Target to the event is a sign the NewFronts are evolving beyond content into a showcase for commerce as well.
Today we will hear from The New York Times, Viacom and Twitter, among others.
Every year there’s one word or phrase that publishers lean into, such as, in years past, brand safety, augmented reality and branded content. But this year's most overused phrase won’t likely have anything to do with digital publishing at all. Instead, let’s take a shot every time someone mentions “Game of Thrones.” It’s worth noting, during a week dedicated to home-grown digital content, that the thing on everyone’s mind is a traditional TV show.