Optical brand Oakley already has a robust list of professional athletes it partners with: NFL stars Patrick Mahomes and Lamar Jackson, alpine skier Mikaela Shiffrin and snowboarder Chloe Kim. Now, for the first time, a gamer is joining the roster. The Southern California-based brand has announced “Call of Duty” champion Seth “Scump” Abner as its first esports athlete.
As part of the partnership, Abner will wear Oakley eyewear during all competitive matches and gaming livestreams, and will work with the brand to innovate around future products and campaigns. The deal was brokered by talent and entertainment company UTA.
“We’re thrilled to work with [Abner] to not only support him during his matches, but also to collaborate and innovate products and campaigns that will be useful to the esports community as a whole,” says Caio Amato, global chief marketing director at Oakley.
The 25-year-old gamer is a professional “Call of Duty” player for the Call of Duty League team OpTic Chicago, owned by NRG Esports. Abner is a two-time Major League Gaming (MLG) X Games gold medalist and won the title of “Best Console Player” at the 2017 Esports Industry Awards. He is widely known as one of the world’s top “Call of Duty” players and referred to as “The King” by fans. His influence in the gaming world has transcended to social media where he has more than 2.6 million followers on YouTube, 2 million followers on Twitter, 1 million followers on Twitch, where his streams get an average of 8,500 views, and 515,000 followers on Instagram.