In the coming weeks, Pinterest users will be able to add pronouns to their profiles that best represent their gender identity. The move is part of the platform’s new creator-driven Pride campaign, “Show Your True Colors,” which launches today.
Pinners will be able to select various sets of pronouns in their settings and add them to their personal or business accounts, appearing next to their usernames on their profiles. The pronoun option is available in local languages in more than 15 countries, including the U.S., Spain, Italy, France and Brazil.
A digital film running across YouTube, Twitter and Instagram complements the initiative and highlights six LGBTQ+ Pinterest creators for a campaign that aims to inspire and celebrate diversity on the platform. In the film, the creators, including U.K.-based Zooey Gleaves and France-based Boubou Belbak, discuss how Pinterest has helped them express themselves and explore their sexuality. Pinterest worked with independent creative agency Platform 13 and director Mollie Mills on the film.