The World Health Organization (WHO) has done much to rally the support of millennials and Gen Zers during the coronavirus pandemic, such as partnering with social media platforms for its #safehands hand-washing challenge and airing a Stream Aid event on Twitch with celebrities like Ellie Goulding and Charlie Puth.
Now, it’s hoping even more influencers will persuade younger generations to open their wallets to support people in dire need. Ironically, one of them isn’t even human.
The WHO has partnered with influencer marketing firm Influential to launch a pro-bono influencer campaign to drive donations to the WHO’s COVID-19 Solidarity Response Fund. So far, there are 20 celebrities and influencers involved, all encouraging donations with the hashtag #Covid19Fund, a hashtag already in use by WHO and the UN Foundation.