Mobile ad spending will double this year in China to nearly $500 million, says eMarketer.
Levels of spending for mobile search, display and text-message advertising in emerging markets still pale in comparison U.S. mobile ad spending, which is expected to hit $1.1 billion by year-end. However, this meteoric growth is mobile spending outlines a trend toward mobile computing.
The number of mobile-phone users in China is nearly double the total U.S. population. More than 370 million people in China are expected to use the mobile web at least once monthly by the end of this year -- that's about half all mobile-phone users in the country. By 2015, more than 600 million Chinese will be on the mobile internet, which makes China, by far, the largest single-country market for the mobile web, according to eMarketer.
"The average U.S. consumer of reasonable means can buy an iPhone, Mac or iPad, and in the best case, all three," said Noah Elkin, mobile analyst for eMarketer. "In emerging markets, they're going to make a choice. The phone becomes the portable computer for the main-stream emerging economy consumer."