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    Guest Columnists

    Mini Law Lesson: How Brands Can (and Can't Use) Periscope

    Published on May 29, 2015.
    READ THIS NEXT   
    Inside Apple's New Campus: No Childcare (But You Can Freeze Your Eggs)

    Advertising Age Player

    Brands can use Twitter's live-streaming app to hold special contests, have influencers perform demos, do live Q&As with customers and tease or reveal new products, attorney Brian Heidelberger says in this video. But a new platform doesn't mean anything goes.

    In this article:

    • Ad Age Video
    • Best Practices and How-To
    • Digital Marketing & Ad Tech News
    • Guest Columnists
    • Mobile
    • Regulation
    • Technology
    Most Popular
    Baseball, football, hockey puck and basketball revolving around globe on field of grass

    How the NFL, NBA, NHL and MLB are growing international fandom—behind the marketing and sponsorships

    Sabrina Bahsoon has become known as ‘Tube Girl’ for her TikTok videos in London’s underground transit system, which is nicknamed ‘the Tube.’

    TikTok’s Tube Girl trend—how brands are embracing her self-confidence ethos

    Superman

    The CW names media AOR as it seeks live sports audience

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      • Who's buying ads?
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