What marketers need to know about Hispanic consumers
Advertisers spent $9.4 billion last year to reach the nation’s 60 million Hispanic consumers, according to the just-released Ad Age Hispanic Fact Pack 2019.
The Fact Pack offers quick stats on U.S. Hispanic marketing, media, agencies and demographics. Among the key facts:
Hispanics account for one-fourth of the U.S. population below age 25. Median age for Hispanics is 29.5, compared to 40.6 for non-Hispanics.
Procter & Gamble Co. is the No. 1 advertiser in Hispanic media, with 2018 spending of $298 million, according to Ad Age Datacenter's analysis of measured-media spending figures from WPP’s Kantar.
A combined 62 percent of Hispanic adults prefer to watch TV only in English (36 percent) or mostly in English but some in Spanish (26 percent), according to MRI-Simmons.
Want to know more about the Hispanic market?
Get the latest stats and facts on Hispanic marketing, media, agencies and demographics in the 16th annual Ad Age Hispanic Fact Pack.
Download digital edition of Ad Age Hispanic Fact Pack 2019. Digital edition available to Ad Age Insider, Editor’s Circle and Datacenter subscribers; also can be purchased for $49.
Ad Age Hispanic Fact Pack 2019 was bundled with Ad Age’s Aug. 12, 2019, print edition. Order print copies at [email protected] or call 877-320-1721. Outside the U.S., call 313-446-0450.