Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Noom, McDonald’s, Pendleton Whisky and more
A few highlights: A Noom customer named Brittney says, “Noom has changed my life.” McDonald’s hypes its new Kerwin Frost Box. (Ad Age’s Erika Wheless has the backstory: “See McDonald’s animated spot for its Kerwin Frost Happy Meal.”) And Pendleton Whisky says, “Let’er buck.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Case Died With Her, OXYGEN
Brand Overview for Last 30 Days
Impressions:
1,976,874,595
(8% of industry)
Est. TV Spend:
$8,363,338
(4% of industry)
Interruption Rate: 1.62%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Squawk Box, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Living With a Serial Killer, OXYGEN
Brand Overview for Last 30 Days
Impressions:
1,976,874,595
(8% of industry)
Est. TV Spend:
$8,363,338
(4% of industry)
Interruption Rate: 1.62%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Face Off, SYFY
Brand Overview for Last 30 Days
Impressions:
182,227,324
(6% of industry)
Est. TV Spend:
$550,065
(4% of industry)
Interruption Rate: 1.89%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: PBR Bull Riding, CBS Sports
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
