Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Allstate, KPMG, Adidas and more
A few highlights: KPMG calls attention to its sponsorship of the 2023 KPMG Women’s PGA Championship. Pro basketball players Chelsea Gray, Chiney Ogwumike, Aliyah Boston, Kahleah Copper and Nneka Ogwumike star in the latest from Adidas. And Allstate’s Mayhem character (Dean Winters), portraying a bear, breaks into a car parked in the woods.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: America's Morning Headquarters, Weather Channel
Brand Overview for Last 30 Days
Impressions:
1,754,521,969
(11% of industry)
Est. TV Spend:
$11,654,312
(10% of industry)
Interruption Rate: 2.40%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: 2023 NBA Finals, ABC
Brand Overview for Last 30 Days
Impressions:
360,507
(<1% of industry)
Est. TV Spend:
$186
(<1% of industry)
Interruption Rate: 4.78%
Attention Index: 70 (30% more interruptions than avg.)
Premiered on: 2023 NBA Finals, ABC
Brand Overview for Last 30 Days
Impressions:
304,586,580
(53% of industry)
Est. TV Spend:
$2,179,324
(61% of industry)
Interruption Rate: 1.89%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Deadline: White House, MSNBC
Brand Overview for Last 30 Days
Impressions:
12,087,460
(2% of industry)
Est. TV Spend:
$47,367
(1% of industry)
Interruption Rate: 1.96%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: The Librarians, Ovation
Brand Overview for Last 30 Days
Impressions:
1,205,009,730
(20% of industry)
Est. TV Spend:
$3,391,207
(14% of industry)
Interruption Rate: 1.72%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
