Watch the newest commercials from Amazon, Society6, Disney and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Amazon shows off its notepad-like Kindle Scribe, “the first Kindle for reading and writing.” Disney calls its $9.99-per-month Hulu-and-Disney+ bundle “the newest power couple.” And Society6 promotes the “unique, artist-designed goods” available on its website. Ad Age's Marketers of the Year The 10 marketers that broke through in 2022 See the full list here Today's TV Ad Highlights Data provided by iSpot.tv Kia: Season of Giving Back: St. Jude: Holiday Joyride Premiered on: American Pickers, History Channel Brand Overview for Last 30 Days Impressions: 1,287,630,472 (4% of industry) Est. TV Spend: $12,445,298 (4% of industry) Interruption Rate: 2.66% Attention Index: 105 (5% fewer interruptions than avg.) Society6: It's Giving Everything! Premiered on: Home Alone: Taking Back the House, Freeform Brand Overview for Last 30 Days Impressions: 37,596,467 (2% of industry) Est. TV Spend: $194,822 (1% of industry) Interruption Rate: 1.36% Attention Index: 93 (7% more interruptions than avg.) Amazon Kindle: Virtual Meeting Premiered on: NFL Football, FOX No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Society6: Holiday Deals: A Season Worth Sharing: 50% Off Premiered on: Last Man Standing, E! Brand Overview for Last 30 Days Impressions: 37,596,467 (2% of industry) Est. TV Spend: $194,822 (1% of industry) Interruption Rate: 1.36% Attention Index: 93 (7% more interruptions than avg.) Disney+ | Hulu: Newest Power Couple Premiered on: SportsCenter With Scott Van Pelt, ESPN Brand Overview for Last 30 Days (Disney+) Impressions: 2,682,215,559 (15% of industry) Est. TV Spend: $28,748,505 (18% of industry) Interruption Rate: 1.75% Attention Index: 107 (7% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Ad Age World’s Largest Advertisers 2022 See ad spending, rankings and analysis for the biggest global marketers Click here

Watch the newest commercials from Amazon, Society6, Disney and more

Featured Stories