Watch the newest commercials from American Express, E-Trade, Subaru and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: E-Trade teases its Super Bowl LVIII commercial. (Ad Age’s Adrianne Pasquarelli has the backstory: “E-Trade set to air a Super Bowl ad from a new agency.”) In a Delta SkyMiles Platinum American Express Card spot, an announcer says, “You know that geography isn’t learned, it’s lived.” And Subaru highlights its partnership with Operation Warm, a nonprofit that supplies new shoes and coats to children in need. Super Bowl commercials Tracking the latest brand and agency plans Enter here Today's TV Ad Highlights Data provided by iSpot.tv Subaru: Subaru Loves to Help: Providing Coats, Shoes, and Socks to Children in Need Premiered on: Evil Lives Here, Investigation Discovery Brand Overview for Last 30 Days Impressions: 1,277,764,754 (6% of industry) Est. TV Spend: $10,036,170 (3% of industry) Interruption Rate: 3.41% Attention Index: 95 (5% more interruptions than avg.) E*TRADE from Morgan Stanley: Teaser: Get in the Game Premiered on: Way Too Early With Jonathan Lemire, MSNBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Pfizer, Inc.: COVID-19: Got Yours? Premiered on: America This Morning, ABC Brand Overview for Last 30 Days Impressions: 1,182,114,610 (26% of industry) Est. TV Spend: $12,820,283 (36% of industry) Interruption Rate: 2.37% Attention Index: 110 (10% fewer interruptions than avg.) Amica Mutual Insurance Company: More Human Anthem Premiered on: College Basketball, PAC-12 Network Brand Overview for Last 30 Days Impressions: 48,463,046 (<1% of industry) Est. TV Spend: $143,545 (<1% of industry) Interruption Rate: 1.55% Attention Index: 101 (1% fewer interruptions than avg.) Delta Air Lines: The Worldschoolers Premiered on: Sex and the City, E! Brand Overview for Last 30 Days Impressions: 3,119,973 (1% of industry) Est. TV Spend: $67,498 (1% of industry) Interruption Rate: 4.24% Attention Index: 131 (31% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from American Express, E-Trade, Subaru and more

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