Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, Arby’s, Kroger and more
A few highlights: Apple shows off the latest iPad in a colorful spot with the tagline “A brand new flavor of iPad.” Arby’s hypes its new spicy Diablo sandwiches and fries. And Kroger tugs at our heartstrings. (Ad Age’s Alexandra Jardine has the backstory: “Kroger’s animated holiday ad features a magical cookbook full of memories.”)
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Weird Earth, Weather Channel
Brand Overview for Last 30 Days
Impressions:
139,543,521
(15% of industry)
Est. TV Spend:
$369,225
(9% of industry)
Interruption Rate: 1.41%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: NBA Basketball, ESPN2
Brand Overview for Last 30 Days
Impressions:
5,891,136
(1% of industry)
Est. TV Spend:
$260,140
(3% of industry)
Interruption Rate: 5.16%
Attention Index: 73 (27% more interruptions than avg.)
Premiered on: Eastman's Hunting TV, Outdoor Channel
Brand Overview for Last 30 Days
Impressions:
955,358
(<1% of industry)
Est. TV Spend:
$3,406
(<1% of industry)
Interruption Rate: 0.67%
Attention Index: 118 (18% fewer interruptions than avg.)
Premiered on: Family Feud, MyNetworkTV
Brand Overview for Last 30 Days
Impressions:
1,273,237,525
(4% of industry)
Est. TV Spend:
$7,252,115
(3% of industry)
Interruption Rate: 1.48%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Chicago Fire, MyNetworkTV
Brand Overview for Last 30 Days
Impressions:
2,207,650,264
(30% of industry)
Est. TV Spend:
$16,423,377
(34% of industry)
Interruption Rate: 1.17%
Attention Index: 98 (2% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
