Watch the newest commercials from Apple, Arby’s, Kroger and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Apple shows off the latest iPad in a colorful spot with the tagline “A brand new flavor of iPad.” Arby’s hypes its new spicy Diablo sandwiches and fries. And Kroger tugs at our heartstrings. (Ad Age’s Alexandra Jardine has the backstory: “Kroger’s animated holiday ad features a magical cookbook full of memories.”) See all of Ad Age's 2023 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv The Kroger Company: Isabela's Recipes Premiered on: Weird Earth, Weather Channel Brand Overview for Last 30 Days Impressions: 139,543,521 (15% of industry) Est. TV Spend: $369,225 (9% of industry) Interruption Rate: 1.41% Attention Index: 99 (1% more interruptions than avg.) Apple iPad: Brand-New Flavor Premiered on: NBA Basketball, ESPN2 Brand Overview for Last 30 Days Impressions: 5,891,136 (1% of industry) Est. TV Spend: $260,140 (3% of industry) Interruption Rate: 5.16% Attention Index: 73 (27% more interruptions than avg.) NOMATIC: Chaotic Premiered on: Eastman's Hunting TV, Outdoor Channel Brand Overview for Last 30 Days Impressions: 955,358 (<1% of industry) Est. TV Spend: $3,406 (<1% of industry) Interruption Rate: 0.67% Attention Index: 118 (18% fewer interruptions than avg.) Arby's: Layers of Spice Premiered on: Family Feud, MyNetworkTV Brand Overview for Last 30 Days Impressions: 1,273,237,525 (4% of industry) Est. TV Spend: $7,252,115 (3% of industry) Interruption Rate: 1.48% Attention Index: 100 (0% fewer interruptions than avg.) Lowe's: Holidays: Great Appliances Premiered on: Chicago Fire, MyNetworkTV Brand Overview for Last 30 Days Impressions: 2,207,650,264 (30% of industry) Est. TV Spend: $16,423,377 (34% of industry) Interruption Rate: 1.17% Attention Index: 98 (2% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Tracking layoffs and budget cuts How brands and agencies are bracing for a recession Click here

Watch the newest commercials from Apple, Arby’s, Kroger and more

Featured Stories