Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, Oakley, Lowe’s and more
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A few highlights: Apple serves up a 30-second TV cut of a touching ad starring disabled pets. (Ad Age’s Tim Nudd has the backstory—and the 2:43 web version of the ad: “Apple celebrates dogs whose prosthetics were made with help from the iPhone.”) Lowe’s promotes its Labor Day deals on paint. And Patrick Mahomes stars in the latest from Oakley.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: CBS Mornings, CBS
Brand Overview for Last 30 Days
Impressions:
464,727,146
(15% of industry)
Est. TV Spend:
$3,242,349
(13% of industry)
Interruption Rate: 3.13%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: NFL Football, NFL Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: How the Universe Works, Science Channel
Brand Overview for Last 30 Days
Impressions:
10,759,072
(4% of industry)
Est. TV Spend:
$11,689
(1% of industry)
Interruption Rate: 2.91%
Attention Index: 65 (35% more interruptions than avg.)
Premiered on: Court TV Live, Court TV
Brand Overview for Last 30 Days
Impressions:
7,617,808
(1% of industry)
Est. TV Spend:
$12,941
(1% of industry)
Interruption Rate: 2.77%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: The Kelly Clarkson Show, NBC
Brand Overview for Last 30 Days
Impressions:
1,256,438,509
(30% of industry)
Est. TV Spend:
$6,816,188
(44% of industry)
Interruption Rate: 1.31%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
