Watch the newest commercials from Apple, McDonald’s, Chewy and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: A man’s iPhone 15 photos come to life and start singing “don’t let me go” in Apple’s latest. McDonald’s serves up another in a series of anime-inspired spots for its Savory Chili WcDonald’s Sauce. (Ad Age’s Erika Wheless has the backstory: “McDonald’s leans into anime with ‘WcDonald’s’ campaign.”) And Chewy tells the story of a couple who adopt a rather high-maintenance stray cat. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Today's TV Ad Highlights Data provided by iSpot.tv Apple iPhone: Don't Let Me Go Premiered on: My Wife and Kids, Fuse Brand Overview for Last 30 Days Impressions: 353,223,647 (18% of industry) Est. TV Spend: $2,496,894 (16% of industry) Interruption Rate: 3.50% Attention Index: 104 (4% fewer interruptions than avg.) Allstate: Mayhem Rematch Premiered on: Good Morning America, ABC Brand Overview for Last 30 Days Impressions: 1,880,572,747 (11% of industry) Est. TV Spend: $16,556,281 (15% of industry) Interruption Rate: 2.95% Attention Index: 104 (4% fewer interruptions than avg.) McDonald's: The Wisdom of The Sauce Premiered on: Urban Indie Film Block, ASPiRE Brand Overview for Last 30 Days Impressions: 1,510,906,180 (6% of industry) Est. TV Spend: $4,228,723 (5% of industry) Interruption Rate: 1.70% Attention Index: 103 (3% fewer interruptions than avg.) Chewy: New Cat Premiered on: Brunch at Bobby's, Cooking Channel Brand Overview for Last 30 Days Impressions: 1,356,465,536 (23% of industry) Est. TV Spend: $7,052,729 (25% of industry) Interruption Rate: 1.44% Attention Index: 108 (8% fewer interruptions than avg.) Delta Air Lines: Home Premiered on: Sex and the City, E! Brand Overview for Last 30 Days Impressions: 1,899,489 (<1% of industry) Est. TV Spend: $96,594 (1% of industry) Interruption Rate: 3.43% Attention Index: 107 (7% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Apple, McDonald’s, Chewy and more

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