Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Apple, T-Mobile, Nike and more
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A few highlights: Idris Elba’s “Biggest” serves as the soundtrack of a fresh 30-second TV cut of an Apple iPhone 14 ad. (A 100-second web version debuted on YouTube in October.) Nike shows off its new LeBron XX “Trinity” basketball shoes with a little help from LeBron James, his son Bronny and Father Time (Jason Momoa) as part of a continuing campaign. (Ad Age’s Adrianne Pasquarelli previewed the kickoff of the campaign on Oct. 18: “Nike pits LeBron James against Jason Momoa’s Father Time in new teaser.”) And Zach Braff and Donald Faison help T-Mobile promote its Price Lock guarantee.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA GameTime, NBA TV
Brand Overview for Last 30 Days
Impressions:
166,730,099
(6% of industry)
Est. TV Spend:
$2,547,819
(11% of industry)
Interruption Rate: 2.57%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: The B1G Show, Big Ten Network
Brand Overview for Last 30 Days
Impressions:
1,637,317,798
(15% of industry)
Est. TV Spend:
$29,798,452
(23% of industry)
Interruption Rate: 2.52%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: Tamron Hall, CW
Brand Overview for Last 30 Days
Impressions:
725,804,887
(15% of industry)
Est. TV Spend:
$13,658,474
(17% of industry)
Interruption Rate: 3.27%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
2,501,519,012
(36% of industry)
Est. TV Spend:
$20,088,524
(37% of industry)
Interruption Rate: 2.08%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Nantucket Noel, Hallmark
Brand Overview for Last 30 Days
Impressions:
208,567,052
(2% of industry)
Est. TV Spend:
$1,047,752
(2% of industry)
Interruption Rate: 1.19%
Attention Index: 88 (12% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
