Watch the newest commercials from Apple, T-Mobile, Nike and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Idris Elba’s “Biggest” serves as the soundtrack of a fresh 30-second TV cut of an Apple iPhone 14 ad. (A 100-second web version debuted on YouTube in October.) Nike shows off its new LeBron XX “Trinity” basketball shoes with a little help from LeBron James, his son Bronny and Father Time (Jason Momoa) as part of a continuing campaign. (Ad Age’s Adrianne Pasquarelli previewed the kickoff of the campaign on Oct. 18: “Nike pits LeBron James against Jason Momoa’s Father Time in new teaser.”) And Zach Braff and Donald Faison help T-Mobile promote its Price Lock guarantee. See all of Ad Age's 2023 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Nike: Father Time: The Next Gen Shoe Premiered on: NBA GameTime, NBA TV Brand Overview for Last 30 Days Impressions: 166,730,099 (6% of industry) Est. TV Spend: $2,547,819 (11% of industry) Interruption Rate: 2.57% Attention Index: 103 (3% fewer interruptions than avg.) T-Mobile: Cards: Price Lock Guarantee Premiered on: The B1G Show, Big Ten Network Brand Overview for Last 30 Days Impressions: 1,637,317,798 (15% of industry) Est. TV Spend: $29,798,452 (23% of industry) Interruption Rate: 2.52% Attention Index: 100 (0% fewer interruptions than avg.) Apple iPhone: Big and Bigger Premiered on: Tamron Hall, CW Brand Overview for Last 30 Days Impressions: 725,804,887 (15% of industry) Est. TV Spend: $13,658,474 (17% of industry) Interruption Rate: 3.27% Attention Index: 98 (2% more interruptions than avg.) The Home Depot: Black Friday: 'Twas a Night of Transformation Premiered on: Charmed, TNT Brand Overview for Last 30 Days Impressions: 2,501,519,012 (36% of industry) Est. TV Spend: $20,088,524 (37% of industry) Interruption Rate: 2.08% Attention Index: 94 (6% more interruptions than avg.) Dove Skin Care: 48-Hour Protection Premiered on: Nantucket Noel, Hallmark Brand Overview for Last 30 Days Impressions: 208,567,052 (2% of industry) Est. TV Spend: $1,047,752 (2% of industry) Interruption Rate: 1.19% Attention Index: 88 (12% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Tracking layoffs and budget cuts How brands and agencies are bracing for a recession Click here

Watch the newest commercials from Apple, T-Mobile, Nike and more

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