Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Citi, Autotrader, Peloton and more
A few highlights: Citi says, “We’re not a startup, but our Innovation Labs use new technologies to help keep your information secure.” Kenan Thompson wants you to know that you can find “millions of new and used cars” on Autotrader. And cycling instructor Tunde Oyeneyin stars in the latest from Peloton.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Reba, Hallmark
Brand Overview for Last 30 Days
Impressions:
181,069,471
(5% of industry)
Est. TV Spend:
$975,042
(7% of industry)
Interruption Rate: 1.64%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Ancient Aliens, History Channel
Brand Overview for Last 30 Days
Impressions:
417,026,879
(36% of industry)
Est. TV Spend:
$1,412,986
(22% of industry)
Interruption Rate: 1.55%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Columbo, GAC Family
Brand Overview for Last 30 Days
Impressions:
816,979,460
(43% of industry)
Est. TV Spend:
$2,510,178
(39% of industry)
Interruption Rate: 2.17%
Attention Index: 86 (14% more interruptions than avg.)
Premiered on: Bloomberg Surveillance, Bloomberg HD
Brand Overview for Last 30 Days
Impressions:
4,361,701
(<1% of industry)
Est. TV Spend:
$14,084
(<1% of industry)
Interruption Rate: 2.82%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: CNN This Morning, CNN
Brand Overview for Last 30 Days
Impressions:
235,907,501
(3% of industry)
Est. TV Spend:
$844,088
(2% of industry)
Interruption Rate: 3.62%
Attention Index: 96 (4% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
