Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Bose, Chevy, Johnsonville and more
Gift Article
Gift Article.
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: Tyla, Central Cee, Don Toliver and Lisa help hype Bose Ultra Open Earbuds. A new head coach practices delivering a pep talk in her 2025 Chevrolet Equinox. And sausage brand Johnsonville says, “We the people need to keep it juicy” in an election-themed spot.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: 2024 MTV Video Music Awards Pre-Show,
Brand Overview for Last 30 Days
Impressions:
47,579,413
(42% of industry)
Est. TV Spend:
$205,754
(46% of industry)
Interruption Rate: 3.68%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: PPA Tour Pickleball,
Brand Overview for Last 30 Days
Impressions:
3,012,041
(3% of industry)
Est. TV Spend:
$13,099
(3% of industry)
Interruption Rate: 2.82%
Attention Index: 118 (18% fewer interruptions than avg.)
Premiered on: The Real Murders of Los Angeles, OXYGEN
Brand Overview for Last 30 Days
Impressions:
1,471,377,052
(6% of industry)
Est. TV Spend:
$10,232,872
(7% of industry)
Interruption Rate: 3.32%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: Good Morning America, ABC
Brand Overview for Last 30 Days
Impressions:
328,322,309
(18% of industry)
Est. TV Spend:
$2,886,971
(29% of industry)
Interruption Rate: 2.19%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: 2024 MTV Video Music Awards Pre-Show,
Brand Overview for Last 30 Days
Impressions:
2,917,998,448
(24% of industry)
Est. TV Spend:
$10,650,289
(18% of industry)
Interruption Rate: 1.52%
Attention Index: 90 (10% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
