Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Buick, Experian, Starbucks and more
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A few highlights: Experian says its app allows you to “see all your subscriptions in one place and easily cancel the ones you don’t want.” Buick promotes some of the features of the 2024 Buick Envision, including the “largest-in-class ultrawide 30-inch diagonal display.” And Starbucks says its new Iced Energy beverages are “made to match your energy.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Young Sheldon, Nick
Brand Overview for Last 30 Days
Impressions:
183,126,718
(1% of industry)
Est. TV Spend:
$510,080
(1% of industry)
Interruption Rate: 1.21%
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: 2024 Paris Olympics,
Brand Overview for Last 30 Days
Impressions:
1,361,304,592
(31% of industry)
Est. TV Spend:
$3,698,625
(27% of industry)
Interruption Rate: 2.45%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Angel Has Fallen, TNT
Brand Overview for Last 30 Days
Impressions:
168,493,815
(1% of industry)
Est. TV Spend:
$141,871
(<1% of industry)
Interruption Rate: 2.90%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: Naked and Afraid, Vice
Brand Overview for Last 30 Days
Impressions:
73,828,567
(2% of industry)
Est. TV Spend:
$124,142
(1% of industry)
Interruption Rate: 2.13%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Sanford & Son, SundanceTV
Brand Overview for Last 30 Days
Impressions:
947,263,072
(16% of industry)
Est. TV Spend:
$3,505,464
(18% of industry)
Interruption Rate: 1.74%
Attention Index: 105 (5% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
