Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Burger King, Pfizer, Accenture and more
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A few highlights: Burger King says it flame grills its burgers “because that’s how it should be done.” Pfizer says you can get your COVID-19 and flu shots in the same visit. And Accenture says, “The game is better when we watch together” in a stirring football-themed spot that calls attention to its partnership with NBCUniversal “to scale Peacock.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: KTLA 5 Morning News at 4, CW
Brand Overview for Last 30 Days
Impressions:
1,220,001,369
(28% of industry)
Est. TV Spend:
$6,706,556
(28% of industry)
Interruption Rate: 3.20%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: Red Sox Extra Innings Live, New England Sports Network
Brand Overview for Last 30 Days
Impressions:
148,826,583
(6% of industry)
Est. TV Spend:
$412,998
(3% of industry)
Interruption Rate: 4.40%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: NFL Kickoff Eve, NBC
Brand Overview for Last 30 Days
Impressions:
107,035,973
(9% of industry)
Est. TV Spend:
$988,824
(11% of industry)
Interruption Rate: 2.40%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Property Brothers: Forever Home, HGTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Matlock, Hallmark Movies & Mysteries
Brand Overview for Last 30 Days
Impressions:
3,959,048,629
(16% of industry)
Est. TV Spend:
$14,358,248
(15% of industry)
Interruption Rate: 1.82%
Attention Index: 93 (7% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
