Watch the newest commercials from Burger King, Pfizer, Accenture and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Burger King says it flame grills its burgers “because that’s how it should be done.” Pfizer says you can get your COVID-19 and flu shots in the same visit. And Accenture says, “The game is better when we watch together” in a stirring football-themed spot that calls attention to its partnership with NBCUniversal “to scale Peacock.” See all of the 2024 Small Agency award winners here Today's TV Ad Highlights Data provided by iSpot.tv Pfizer, Inc.: I Got My Shot Together Premiered on: KTLA 5 Morning News at 4, CW Brand Overview for Last 30 Days Impressions: 1,220,001,369 (28% of industry) Est. TV Spend: $6,706,556 (28% of industry) Interruption Rate: 3.20% Attention Index: 90 (10% more interruptions than avg.) BetMGM: Second Chance Premiered on: Red Sox Extra Innings Live, New England Sports Network Brand Overview for Last 30 Days Impressions: 148,826,583 (6% of industry) Est. TV Spend: $412,998 (3% of industry) Interruption Rate: 4.40% Attention Index: 91 (9% more interruptions than avg.) Accenture: The Game Is Better When We Watch Together Premiered on: NFL Kickoff Eve, NBC Brand Overview for Last 30 Days Impressions: 107,035,973 (9% of industry) Est. TV Spend: $988,824 (11% of industry) Interruption Rate: 2.40% Attention Index: 95 (5% more interruptions than avg.) Atkins: Sweet Premiered on: Property Brothers: Forever Home, HGTV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Burger King: How It Should Be Done Premiered on: Matlock, Hallmark Movies & Mysteries Brand Overview for Last 30 Days Impressions: 3,959,048,629 (16% of industry) Est. TV Spend: $14,358,248 (15% of industry) Interruption Rate: 1.82% Attention Index: 93 (7% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Burger King, Pfizer, Accenture and more

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