Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Capital One, Pepsi, Cat’s Pride and more
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A few highlights: Pepsi serves up scenes from a chill summer barbeque as part of its continuing “Better with Pepsi” campaign. Capital One reveals that the Capital One Bank Guy (portrayed by Jeremy Brandt) doesn’t go home after work—because he lives at the bank. And kitty litter brand Cat’s Pride gets into the Olympic spirit (without actually mentioning the Olympics).
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Family Matters, TBS
Brand Overview for Last 30 Days
Impressions:
414,384,784
(6% of industry)
Est. TV Spend:
$1,525,174
(6% of industry)
Interruption Rate: 2.41%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Modern Family,
Brand Overview for Last 30 Days
Impressions:
287,008,399
(15% of industry)
Est. TV Spend:
$1,010,156
(14% of industry)
Interruption Rate: 1.58%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Martin, BET
Brand Overview for Last 30 Days
Impressions:
80,970,976
(1% of industry)
Est. TV Spend:
$175,210
(1% of industry)
Interruption Rate: 2.84%
Attention Index: 48 (52% more interruptions than avg.)
Premiered on: 2024 Paris Olympics,
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Mysteries at the Museum, Travel
Brand Overview for Last 30 Days
Impressions:
38,981,791
(13% of industry)
Est. TV Spend:
$127,541
(10% of industry)
Interruption Rate: 4.55%
Attention Index: 59 (41% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
