Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from CarMax, New Balance, Dove and more
A few highlights: Basketball greats Stephen Curry and Sue Bird help CarMax hype its instant—or “instanter,” in Curry’s case—online offers on cars. Olympic hurdler Sydney McLaughlin-Levrone and pro tennis player Coco Gauff star in the latest from New Balance. And Dove says, “Perfect armpits do exist.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Tyler Perry's House of Payne, BET
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Ink Master, MTV2
Brand Overview for Last 30 Days
Impressions:
522,036,253
(13% of industry)
Est. TV Spend:
$5,455,821
(25% of industry)
Interruption Rate: 1.44%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Ink Master, MTV2
Brand Overview for Last 30 Days
Impressions:
155,539,002
(5% of industry)
Est. TV Spend:
$1,927,460
(12% of industry)
Interruption Rate: 1.17%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Ridiculousness, MTV
Brand Overview for Last 30 Days
Impressions:
755,453,814
(20% of industry)
Est. TV Spend:
$3,682,626
(21% of industry)
Interruption Rate: 1.10%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: The Andy Griffith Show, SundanceTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
