Watch the newest commercials from CarMax, New Balance, Dove and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Basketball greats Stephen Curry and Sue Bird help CarMax hype its instant—or “instanter,” in Curry’s case—online offers on cars. Olympic hurdler Sydney McLaughlin-Levrone and pro tennis player Coco Gauff star in the latest from New Balance. And Dove says, “Perfect armpits do exist.” Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Today's TV Ad Highlights Data provided by iSpot.tv Gucci: Dream Premiered on: Tyler Perry's House of Payne, BET No airings data over the last 30 days; visit iSpot.tv for brand data going forward. CarMax: Instanter Premiered on: Ink Master, MTV2 Brand Overview for Last 30 Days Impressions: 522,036,253 (13% of industry) Est. TV Spend: $5,455,821 (25% of industry) Interruption Rate: 1.44% Attention Index: 110 (10% fewer interruptions than avg.) New Balance: We Got Now: Court Premiered on: Ink Master, MTV2 Brand Overview for Last 30 Days Impressions: 155,539,002 (5% of industry) Est. TV Spend: $1,927,460 (12% of industry) Interruption Rate: 1.17% Attention Index: 108 (8% fewer interruptions than avg.) Dove (Deodorant): A Call to Women Premiered on: Ridiculousness, MTV Brand Overview for Last 30 Days Impressions: 755,453,814 (20% of industry) Est. TV Spend: $3,682,626 (21% of industry) Interruption Rate: 1.10% Attention Index: 101 (1% fewer interruptions than avg.) Frito Lay: Lunch in the Bag Premiered on: The Andy Griffith Show, SundanceTV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from CarMax, New Balance, Dove and more

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