Watch the newest commercials from Carvana, Nespresso, Reese’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: George Clooney is “Detective George” in another of a series of Nespresso spots. (See an earlier commercial in the campaign in the Jan. 17 edition of Hot Spots.) Kristen Bell and Dax Shepard go car shopping on the Carvana app. And Reese’s teases its Super Bowl LIX spot. (See “Super Bowl updates—everything we know so far about the Big Game,” from Ad Age’s E.J. Schultz, for more on Reese’s and other brands.) Read Ad Age’s 2025 predictions stories here Today's TV Ad Highlights Data provided by iSpot.tv Nespresso: Easy Premiered on: Celebrity Prank Wars, E! Brand Overview for Last 30 Days Impressions: 177,173,834 (10% of industry) Est. TV Spend: $1,319,708 (11% of industry) Interruption Rate: 2.64% Attention Index: 123 (23% fewer interruptions than avg.) JPMorgan Chase (Banking): Fundraiser Premiered on: The Jeffersons, Antenna TV Brand Overview for Last 30 Days Impressions: 375,826,878 (5% of industry) Est. TV Spend: $3,705,103 (6% of industry) Interruption Rate: 3.53% Attention Index: 112 (12% fewer interruptions than avg.) Reese's: Bride Premiered on: The A-Team, SundanceTV Brand Overview for Last 30 Days Impressions: 326,172,181 (11% of industry) Est. TV Spend: $2,218,406 (13% of industry) Interruption Rate: 1.53% Attention Index: 113 (13% fewer interruptions than avg.) Carvana: You Too? Premiered on: black-ish, FX Brand Overview for Last 30 Days Impressions: 672,669,733 (19% of industry) Est. TV Spend: $2,566,871 (10% of industry) Interruption Rate: 2.18% Attention Index: 112 (12% fewer interruptions than avg.) Progressive: New to the Big City Premiered on: Gilligan's Island, Independent Film (IFC) Brand Overview for Last 30 Days Impressions: 5,337,508,106 (25% of industry) Est. TV Spend: $86,631,072 (23% of industry) Interruption Rate: 2.21% Attention Index: 133 (33% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Carvana, Nespresso, Reese’s and more

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