Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Charles Schwab, FanDuel, State Farm and more
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A few highlights: Tarama Blue, a Charles Schwab financial consultant, speaks metaphorically about market turbulence. FanDuel hypes its Same Game Parlay offer in time for tonight’s Chargers vs. Chiefs NFL game. And a man who likes to smell his own beard shares that creepy personal detail with improbably patient “Jake from State Farm.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Get Up, ESPN
Brand Overview for Last 30 Days
Impressions:
1,715,767,119
(9% of industry)
Est. TV Spend:
$17,218,891
(10% of industry)
Interruption Rate: 2.16%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: The Lead With Jake Tapper, CNN
Brand Overview for Last 30 Days
Impressions:
1,381,720,053
(24% of industry)
Est. TV Spend:
$19,162,811
(34% of industry)
Interruption Rate: 2.04%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Squawk Box, CNBC
Brand Overview for Last 30 Days
Impressions:
193,176,533
(4% of industry)
Est. TV Spend:
$1,327,534
(5% of industry)
Interruption Rate: 3.35%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Early Rush, Newsy
Brand Overview for Last 30 Days
Impressions:
162,572,522
(2% of industry)
Est. TV Spend:
$735,423
(2% of industry)
Interruption Rate: 0.97%
Attention Index: 97 (3% more interruptions than avg.)
Premiered on: Rachael Ray, ABC
Brand Overview for Last 30 Days
Impressions:
30,729,932
(3% of industry)
Est. TV Spend:
$39,253
(1% of industry)
Interruption Rate: 1.34%
Attention Index: 134 (34% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
