Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Charles Schwab, Snickers, MLB and more
A few highlights: Pro wrestlers Big E and Xavier Woods star in the latest from Snickers. Actor and comedian Sebastian Maniscalco helps explain some of Major League Baseball’s new rules. And Charles Schwab promotes “The Challengers,” its video series celebrating unique individuals in the world of golf, including trick shot artist Tania Tare.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: America Says, Game Show
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: WWE Friday Night SmackDown, FOX
Brand Overview for Last 30 Days
Impressions:
162,227,626
(2% of industry)
Est. TV Spend:
$746,439
(2% of industry)
Interruption Rate: 1.17%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: MLB Baseball, MLB Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: PGA Tour Champions Golf, Golf
Brand Overview for Last 30 Days
Impressions:
182,343,526
(2% of industry)
Est. TV Spend:
$1,152,966
(2% of industry)
Interruption Rate: 2.98%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: PBR Bull Riding, CBS
Brand Overview for Last 30 Days
Impressions:
8,307,229
(1% of industry)
Est. TV Spend:
$8,197
(<1% of industry)
Interruption Rate: 4.72%
Attention Index: 130 (30% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
