Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Cheerios, Tostitos, Ragú and more
A few highlights: The Dallas Cowboys’ Micah Parsons helps hype Tostitos. A grandmother is unhappy to hear (from her granddaughter) that Ragú Kettle Cooked is comparable to her homemade sauce. And Cheerios says that Cheerios Oat Crunch “helps keep you full through the morning.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: MasterChef, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Players Only: Isiah & Magic, NBA TV
Brand Overview for Last 30 Days
Impressions:
313,940,526
(1% of industry)
Est. TV Spend:
$1,931,865
(2% of industry)
Interruption Rate: 2.19%
Attention Index: 80 (20% more interruptions than avg.)
Premiered on: SportsCenter, ESPN2
Brand Overview for Last 30 Days
Impressions:
30,063,796
(<1% of industry)
Est. TV Spend:
$32,220
(<1% of industry)
Interruption Rate: 1.92%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: black-ish, Freeform
Brand Overview for Last 30 Days
Impressions:
1,243,866,683
(19% of industry)
Est. TV Spend:
$3,720,209
(18% of industry)
Interruption Rate: 1.45%
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: Tamron Hall, Bounce TV
Brand Overview for Last 30 Days
Impressions:
128,896,478
(7% of industry)
Est. TV Spend:
$379,572
(7% of industry)
Interruption Rate: 1.44%
Attention Index: 83 (17% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
