Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Corona Extra, Wendy’s, State Farm and more
Gift Article
Gift Article.
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: Karol G makes another appearance on the beach alongside Snoop Dogg and Andy Samberg in the latest from Corona Extra. An indecisive customer in a bakery suddenly bothers Jake from State Farm (who, as usual, is surprisingly OK with the interruption) and then aggressively hugs him. And Wendy’s wants you to know that its Strawberry Frosty is back for the summer.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NBA Playoff Playback, NBA TV
Brand Overview for Last 30 Days
Impressions:
374,307,776
(5% of industry)
Est. TV Spend:
$5,354,486
(8% of industry)
Interruption Rate: 1.57%
Attention Index: 105 (5% fewer interruptions than avg.)
Premiered on: Good Morning America, ABC
Brand Overview for Last 30 Days
Impressions:
1,541,504,063
(8% of industry)
Est. TV Spend:
$23,499,328
(14% of industry)
Interruption Rate: 3.27%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: The Jennifer Hudson Show, TLC
Brand Overview for Last 30 Days
Impressions:
265,741,243
(3% of industry)
Est. TV Spend:
$1,141,329
(4% of industry)
Interruption Rate: 1.10%
Attention Index: 111 (11% fewer interruptions than avg.)
Premiered on: A Wedding and a Murder, OXYGEN
Brand Overview for Last 30 Days
Impressions:
1,451,164,389
(7% of industry)
Est. TV Spend:
$20,520,565
(12% of industry)
Interruption Rate: 2.08%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: KTLA 5 Morning News at 4, CW
Brand Overview for Last 30 Days
Impressions:
2,564,135,222
(8% of industry)
Est. TV Spend:
$11,610,226
(7% of industry)
Interruption Rate: 1.49%
Attention Index: 100 (0% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
