Watch the newest commercials from Cottonelle, Hidden Valley Ranch, TurboTax and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Ken Jeong stars in a fresh installment of a continuing Cottonelle campaign that first debuted on YouTube last June. A (pretend) social media influencer chants “ranch” in the latest from Hidden Valley Ranch. And a man named Marcus who loves free stuff is delighted to learn that he’s eligible to use TurboTax Free Edition. Super Bowl commercials Tracking the latest brand and agency plans Enter here Today's TV Ad Highlights Data provided by iSpot.tv Cottonelle: Search Bar Premiered on: Las Vegas, E! No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Hidden Valley: Ranch Chant Premiered on: Martin, VH1 Brand Overview for Last 30 Days Impressions: 494,005,632 (13% of industry) Est. TV Spend: $2,525,559 (16% of industry) Interruption Rate: 1.33% Attention Index: 107 (7% fewer interruptions than avg.) TurboTax: Free Connoisseur Premiered on: TMZ, FOX No airings data over the last 30 days; visit iSpot.tv for brand data going forward. The Coca-Cola Company: New Guy Premiered on: Black Girl Stuff, Revolt No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Zocdoc: Fever Premiered on: Crocodile of Wall Street, CNBC Brand Overview for Last 30 Days Impressions: 402,457,423 (11% of industry) Est. TV Spend: $1,703,389 (4% of industry) Interruption Rate: 1.62% Attention Index: 104 (4% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Cottonelle, Hidden Valley Ranch, TurboTax and more

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